Samia is the Head of Communications at the European Regions Airline Association (ERA), where she leads the association’s communications strategy, manages media relations, and oversees events and stakeholder engagement. She is responsible for shaping ERA’s public voice, strengthening its reputation across Europe, and ensuring members’ priorities are effectively communicated to policymakers, industry leaders, and the wider public.
With more than a decade of experience in communications and public relations, Samia brings expertise in strategic campaigning, crisis communication, and digital storytelling. Prior to joining ERA, she served as Associate Director of Communications at DIGITALEUROPE, where she led the organisation’s communications strategy across ten policy departments.