Diana Siegel, Electra’s Vice President of Commercial Programs, leads the company’s efforts to bring its hybrid-electric aircraft to market – overseeing customer engagement, programme strategy and the transition from technology development to commercial operations. She joined Electra’s founding executive team in 2020 and led the initial customer outreach that to date has yielded a pre-order book of 2,200+ aircraft.
Previously, Siegel led the commercial programmes team at Aurora Flight Sciences where she developed Aurora’s advanced air mobility programmes portfolio from its beginnings to a 150+ person team, including the build and flight test of a full-scale eVTOL demonstrator aircraft for parent company Boeing. Prior to joining the advanced air mobility industry, Siegel was a management consultant with BCG, and worked in product development and systems engineering roles for Airbus Group’s MBDA, Lufthansa-Technik and avionics developer Avidyne. She holds a Master of Science degree in AeroAstro from the Massachusetts Institute of Technology and a Bachelor degree in Electrical Engineering from the University of Queensland.